Cocupsable

Questions to ask Cafes and Consumers: Cafes: How many reusable cups do people bring through to your cafe in a day/week? Do you like/dislike when people bring reusable cups in and why? Do you discount for when people bring reusable cups? Do you offer a ‘reward’ for reusable cup users? Eg discount, special stamp card, no cup charge? Do you currently sell keep cups at your cafe? Are they branded How many takeaway disposable cups do you use in a day? How many are reuseable? Is there an age bracket of these users who have reusable cups? Consumers: Do you use a reusable cup? Why/why not? What do you think about reusable cups? What size do you prefer you cup? We have done some field research and have talked to some local wellington cafes to get a better understanding of the market and users. Our initial research was a survey to see who are our users were we as -profession - age - reuseable cup use -use often -what would make it better UPDATED QUESTIONNAIRE: We wou...

Research Plan: How will you validate and test your ideas? RESEARCH PLAN How will we get our product to the customers? Who are our customers? Is it available to our market? Can we get it to them easier? Can the product be improved? How? Is it wanted/needed? How many reusable cups are being sold from cafes currently? What is the ideal size for a reusable cup? HOW Field research Surveys What kcu think about kc How widely are they used We want to talk to coffee drinkers and their thoughts Someone who has a routine

Thanks for getting in touch - my Cafe Manager has passed this on - please find answers below in blue! What percentage of hot drinks sold is takeaway? Approx. 39%   On average, how many reusable cups do people bring through to your cafe in a day? 15 - 20   Do you like/dislike when people bring reusable cups in and why? Yes - the more the better. We have a 20c extra cost for Takeaway coffee that is waived if you bring your own cup. Even though our cups and lids are compostable, it only works if every single one goes into a compost bin, often this is not the case and so, ultimately, BYO cup is the BEST option.   Do you give a discount or reward for when people bring reusable cups? Yes - 20c Takeaway fee is waived.   Is there a particular type of user who brings in these reusable cups? It's a pretty even spread - old and young, male and female.   Do you currently sell reusable cups at your cafe? Are they branded to your business...

Hi Brittany, This sounds like a pretty cool idea and yes, if it was something practical and stylish we could definitely review it for sale down the line. You could also look at some kind of multiple cup carry tray. Our takeaway sales are around 30% and of that I reckon only about 5 percent use reusable cups. We love people using their own cups but HATE it when people expect us to wash them out or make our gorgeous coffee in a dirty one. Two reasons being it is not acceptable in a 'health and safety' sense to have dirty cups on our coffee machine and secondly it's really disrespectful to the effort that we put in to making our coffee at a really high standard. Most people understand that but there are a few who can't seem to get the heads around it and think that we are just being precious :O There doesn't seem to be any one type of reusable cup user. No tell tale dreadlocks or birkenstocks.... We do sell reusable cups but no we haven't got...

Hey Brittany, Your project sounds awesome! Would love to see a prototype. I’ve answered your questions below: What percentag e of hot drinks sold is takeaway? - Between 50% - 60%  On average, how many reusable cups do people bring through to your cafe in a day ? - 15 Do you like/dislike when people bring reusable cups in and why? - We love it! The use of takeaway cups is one of the biggest wastage problems in the coffee industry, and we think it ’ s awesome when people make a small invest in the looking after the environment.  Do you give a discount or reward for when people bring reusable cups? - Customers get a free coffee when they purchase a Keep Cup from us Is there a particular type of user who brings in these reusable cups? - We see a wide variety of customers using these cups Do you currently sell reusable cups at your cafe? Are they branded to your business? - Yes & Yes  Do you think a collapsible trav...

Hi there I am a student at Massey conducting some research on disposable and reusable coffee cups for a design project. I understand you are very busy but I was just wondering if I could ask you some questions about how your business uses these cups. A group of students and I are looking to design a reusable and collapsible travel mug that will help solve the issue of users who do not use reusable mugs due to the inconvenience of carrying it. If you have a minute we would love to hear from you. We would like to know: What percentage of hot drinks sold is takeaway? On average, how many reusable cups do people bring through to your cafe in a day ? Do you like/dislike when people bring reusable cups in and why? Do you give a discount or reward for when people bring reusable cups? Is there a particular type of user who brings in these reusable cups? Do you currently sell reusable cups at your cafe? Are they branded to your business? Do you think a collapsible t...

Timeline: Week 1 Intro. Week 2 Idea Generation / Research Week 3 Field Research Week 4 BM development, design development, pitch drafting Week 5 Finalized Idea, 4min Pitch , Base research Completed, Week 6 Prototyping, Break 1 Break 2 Meet Up Week 7 Work on direction plan next stages, rewite pitch Week 8 Practice pitch, work on design development, more research Week 9 Prototype. Website, pitch, dossier, slideshow Week 10 PITCH Presentations Hand In

PLAN FOR THE NEXT WEEK 1. Do research. VALIDATE our hypothesis, who we think our customers might be- is this product wanted- will people be willing to buy one instead/will they be encouraged etc.

Other Business model Canvas: Purpose: -Social/environmental impact - finacncial  goals - other aspects of vision To make reuseable takeaway cups more convienent for the … user. Help to reduce disposeable cup waste on environmwnt. Help to educate and ajust peoples way of thingking around throw away culture etcc. Create  a profit that will have a positive effect on its users and the environment while making a sustainable profit. Problem: -Specific problems faced by customer Reuseable cups last 8-12 weeks. Don’t live their full purpose. Are too bulky and annoying to carry around all the time. Longevity of existing products. People stop using them. Don’t always travel well. Existing - reusable cups. Compostable cups. Solution: -What solution will deliver the unique value propositions to the different customer segments A travel mug that is reusable and collapsible can change in size. Key Metrics: -What numbers tell you if your venture is succeeding Number o...

Cafe #1 Reusable cups filled per day/week? About 1 a day average Like or Dislike people using reusable cups? Depends, if you know the cup is easy to deal with, sometimes size is hard to tell aswell - how far to fill/ how much coffee too put in etc.  Discounts or rewards for reusable cups? No, we dont get enough through Do you sell reusable cups? No How many disposable cups do you go through in a week? About 100 Is there an age bracket for reusable cup users? No, but all female Cafe #2 Reusable cups filled per day/week? 15-20 on a good day Like or Dislike people using reusable cups? Love it, we encourage it. Discounts or rewards for reusable cups? Yes, cheap wednesday for reusable cups Do you sell reusable cups? Yes How many disposable cups do you go through in a week? Private info Is there an age bracket for reusable cup users? Middle age and up - mostly woman Cafe #3 Reusable cups filled per day/week? 15-20 (450 reusable cups came in o...

Business Model Draft Value Propositions: Reduce negative environmental impact of disposable cups Create a travel mug that is compact and varies in size Busy hot beverage drinkers Value of convenience There is a negative impact on the environment from the use of plastic/paper cups (disposable). Reuseable cups can be a nuisance to carry around. Need: A reusable travel mug that is compact and can vary in size for easy transport. We are building a reusable, collapsible travel mug for the busy beverage drinkers, customers who enjoy or just need a hot drink on the run but want something easier to transport. We are giving the customer  the value of convenience. Customer: - Need convenience no hassle - Range of ages and professions young people, parents, businesspeeps - Time restricted - Eco Conscious - Want to use reusable Our customers are (assumed) people who wish to use a reusable coffee cup but don’t because it is inconvenient. Ranging from young ...