Business model canvas 2

Other Business model Canvas:

Purpose:

-Social/environmental impact - finacncial  goals - other aspects of vision

To make reuseable takeaway cups more convienent for the … user. Help to reduce disposeable cup waste on environmwnt. Help to educate and ajust peoples way of thingking around throw away culture etcc. Create  a profit that will have a positive effect on its users and the environment while making a sustainable profit.

Problem:

-Specific problems faced by customer

Reuseable cups last 8-12 weeks. Don’t live their full purpose. Are too bulky and annoying to carry around all the time. Longevity of existing products. People stop using them. Don’t always travel well. Existing - reusable cups. Compostable cups.

Solution:

-What solution will deliver the unique value propositions to the different customer segments

A travel mug that is reusable and collapsible can change in size.

Key Metrics:

-What numbers tell you if your venture is succeeding

Number of sales, amount of profit, positive feedback from users

Cost Structure:

-Cost to deliver solution to customers at scale?

Not sure yet.

Unique Value Proposition:

-What VP removes the problem faced by customers

Cocupsable. A travel mug that is reusable and collapsible.

Unfair Advantage:

-Why this venture will succeed?

There is a need in the user market and the existing product market. We will be using a variety of techniques to market and make sure our product is seen.

Channels:

-How will you reach your customers in a scalable way?

Not sure yet. Direct sales. Distributing to shops cafes online stores.

Customer Segments:

-Who do you need to make the business model work eg customers, users, investors, funders, volunteers, which customers will move first?

Customers, investors

Financial Sustainability:

Initial stages to get product engineered and manufactured will require funding or investments Next stage will involve customers paying for product.

Impact:

Reduction of disposable cup waste on environment.