This sounds like a pretty cool idea and yes, if it was something
practical and stylish we could definitely review it for sale down the
line. You could also look at some kind of multiple cup carry tray.
Our takeaway sales are around 30% and of that I reckon only about 5 percent use reusable cups.
We love people using their own cups but HATE it when people expect us to
wash them out or make our gorgeous coffee in a dirty one. Two reasons
being it is not acceptable in a 'health and safety' sense to have dirty
cups on our coffee machine and secondly it's really disrespectful to the
effort that we put in to making our coffee at a really high standard.
Most people understand that but there are a few who can't seem to get
the heads around it and think that we are just being precious :O
There doesn't seem to be any one type of reusable cup user. No tell tale dreadlocks or birkenstocks....
We do sell reusable cups but no we haven't got branded ones. We did used
to have branded ones though and hope to get some back in the future.
Currently we stock 'Keep Cups'. I love the JOCO ones but you can't seal
the sipping hole so if you had to put it in your bag dirty then you'd
end up with some leakage (small design flaw).
I honestly don't know if collapsible would help to sell more but if they
came with a reusable package and look fab then I'm sure they'll sell
well. I hope it becomes the norm.
We don't offer a discount for reusable cup usage. Two reasons are that
we already offer a buy 9 get one free deal and the second being that we
think that people should be willing to do the right thing because it's
the right thing to do and not because they are going to get prizes for
doing it.
I hope that helps and look forward to seeing what you come up with.
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