Research Plan:
How will you validate and test your ideas?
RESEARCH PLAN
How will we get our product to the customers?
Who are our customers?
Is it available to our market?
Can we get it to them easier?
Can the product be improved? How?
Is it wanted/needed?
How many reusable cups are being sold from cafes currently?
What is the ideal size for a reusable cup?
HOW
Field research
Surveys
What kcu think about kc
How widely are they used
We want to talk to coffee drinkers and their thoughts
Someone who has a routine
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