Week 6 pitch

Week 6 Pitch:

Slide 1 -Brittany

We are CoCupsable and we are …

Slide 2 - Brittany

... developing a reusable, collapsible travel mug for the eco-conscious beverage consumer who needs a reusable and easy to transport cup that offers best of all convenience.

We've spoken to a variety of cafes located in different places around the wellington region and a number of them have said they would like “more initiative around reuseable cups”. Research shows that the lifespan of a reusable cup is generally only between 8-12 weeks before the consumer begins to experience feelings of inconvenience towards carry it around. Consumers are currently willing to pay up to $35 for existing reusable cups, so we hypothise that we could charge the same amount for a similar product.

so placing our product within this market will be scalable based on resources and manufacturing.

Slide 3 - Catherine

The consumers in which our product targets, includes a broad range of adults but can be further defined by these key terms -eco conscious -Need for Convenience and -Daily Routine in Place. The cafes we have spoken to have noted that there is no particular type of user who brings in these reusable cups, so that leaves us at a point where we are about to start defining our particular user by conducting further research.

Slide 4 - Existing research Nikanda

Current research indicates that coffee drinking culture plays a significant role in our society. Alongside this, coffee drinkers have adapted a frequent

Current research indicates that coffee drinking culture plays a significant role in our society; including within New Zealand. Along with this, coffee drinkers have adapted the frequent consumption of disposable coffee cups as a means of facilitating this culture, with convenience being the main factor. Consequently, tens of thousands of disposable coffee cups are hitting our landfill, daily. Due to the waterproofing of these disposable cups excessive measurements need to be undertaken to be able to recycle this waste, therefore, most of it remains in landfill for up to 50 years. The consumption of one coffee cup per day, per person, for a year equates to 10kg of waste.

Slide 5 - (Scale of opportunity Keywords) Catherine

To begin with, we will start to distribute our cup within the Wellington Region due to its vast Coffee culture and the growing macro trend of being eco-conscious that is spreading quickly throughout the city. In the future we hope to increase our distribution to the rest of NZ and eventually become an international brand.

Currently, our research shows that 40-60% of drinks sold in Wellington are in takeaway cups. Just 15 of these are taken away using reusable cups.

When asking Cafes what they thought of the idea and whether they saw potential in being a distributor, they expressed an enthusiastic interest, through it would heavily depend on the aesthetic design. We see a great potential in partnering with cafes and roasteries to be our main connection between our product and the consumer.

With this product we are aiming to scale it to the Wellington region to start with and then move into the NZ cities and nationwide and hopefully in the long run we see it becoming International. Our current research shows that 40-60 % of Wellington Cafes drinks sold in a day are for takeaway cups and on a good day’s average just 15 of these takeaway cups are  reusable ones brought in by customers. These cafes really like it when people bring in their reuseable cups and most offer some form of discount for that! When asking these cafes what they thought of our idea and whether they would be interested in the product or even selling the product in store they said they liked our idea and would potentially be interested, though it would depend on its aesthetic. So partnering with existing roasteries as distributors and cafes is something we see potential in! We are looking for ways to help create more eco use, awareness and change rather than competition MAYBE TRY PUT THIS SOMEWHERE ELSE .

Slide 6 - ( idea + picture) Melinda

Here is our initial concept design. It is made of silicone and bamboo.

Our next steps for design innovation will be gaining insight to see if this cup is conceptually and aesthetically appealing enough for users to want this product We have gained research showing that the idea of a less bulky collapsable cup is appealing so we now need to validate this particular design.