One page sheet for panel:
CoCupsable
Brittany Hughes, Catherine Bardsley, Melinda Chapman, Nikanda McHaffie
We are developing a reusable, collapsible travel mug for the eco-conscious beverage consumer who needs a reusable and easy to transport cup that offers best of all convenience.
Cafes want “more initiative around reusable cups.”
Reusable cup lifespan is 8-12 weeks
Consumers are currently willing to pay up to $35 for existing reusable cups.
Our broad range of consumers are -eco conscious -Need Convenience -Have a Daily Routine in Place
No particular type of Reusable cup user (currently conducting further research)
Current research indicates:
Coffee drinking culture plays a significant role in NZ society
Convenience of disposable coffee cups as a means of facilitating this culture
Tens of thousands of disposable coffee cups are hitting our landfill daily.
Difficult to recycle this waste, remaining in landfill for up to 50 years.
One coffee cup per day, per person, for a year equates to 10kg of waste.
Scale of opportunity: Wellington to nationwide then International.
Our current research shows that:
40-60 % of Wellington Cafes drinks sold in a day are for takeaway cups
On average just 15 of these takeaway cups are reusable cups.
Cafes really like it when people bring in their reuseable cups and most offer some form of discount.
The industry likes our idea and are interested in the product or even selling the product in store though it would depend on its aesthetic.
Partnership with existing cafes and brands.
We are looking for ways to help create more eco use, awareness and change rather than competition.
Image of cup.
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