Shared results:
The coffee drinking demographic is pretty broad and hard to gage. We have put out a survey to gain a better understanding of who we are marketing too.
There are existing collapsing cups out there but from what we can find they aren't physically available in NZ, just online. Two of the 'most successful ones were crowd funded. (Stojo, zip cup and compresso seem to be the most successful). They don't have a great web presence though, the compresso doesn't even have a website. Xmugs (camping and tramping utensils) are most compact-able and lightweight but are not commonly used for the everyday user/ takeaway cup market.
Discussed; to be manufactured later, try to find people to wholesale to.
mocked up website/working website.
Most existing keep cups seem to be made from silicon.
Maybe try partner with an existing brand, not buy it cause its better but buy me cause i am an alternative to what you may already want.
How are we different?
We also went over our business model.
Cups need to be insulating for safety regulations. Could come about via a cup sleeve
Need to figure out price points of existing cups, from most expensive to least.
Why aren't they readily available in NZ? Needs to find this out
Other ideas incase this one flops; a campaign to promote reusable cups.
universal cup lid to turn any cup into a 'keep cup'
How are we progressing?
Whats our ideal outcome?
The coffee drinking demographic is pretty broad and hard to gage. We have put out a survey to gain a better understanding of who we are marketing too.
There are existing collapsing cups out there but from what we can find they aren't physically available in NZ, just online. Two of the 'most successful ones were crowd funded. (Stojo, zip cup and compresso seem to be the most successful). They don't have a great web presence though, the compresso doesn't even have a website. Xmugs (camping and tramping utensils) are most compact-able and lightweight but are not commonly used for the everyday user/ takeaway cup market.
Discussed; to be manufactured later, try to find people to wholesale to.
mocked up website/working website.
Most existing keep cups seem to be made from silicon.
Maybe try partner with an existing brand, not buy it cause its better but buy me cause i am an alternative to what you may already want.
How are we different?
We also went over our business model.
Cups need to be insulating for safety regulations. Could come about via a cup sleeve
Need to figure out price points of existing cups, from most expensive to least.
Why aren't they readily available in NZ? Needs to find this out
Other ideas incase this one flops; a campaign to promote reusable cups.
universal cup lid to turn any cup into a 'keep cup'
How are we progressing?
Whats our ideal outcome?
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