Business Model Draft
Value Propositions:
There is a negative impact on the environment from the use of plastic/paper cups (disposable). Reuseable cups can be a nuisance to carry around.
Need: A reusable travel mug that is compact and can vary in size for easy transport.
We are building a reusable, collapsible travel mug for the busy beverage drinkers, customers who enjoy or just need a hot drink on the run but want something easier to transport. We are giving the customer the value of convenience.
Customer:
Our customers are (assumed) people who wish to use a reusable coffee cup but don’t because it is inconvenient. Ranging from young people to business people to parents. People who don’t have the time to sit down and enjoy the convienience of a takeaway coffee but don’t want the nuisance of a bulky travel mug. What’s important to these customers - convienience - ease - no hassel - reusing a mug. (figure out exact archetype through primary and secondary research)
Channels:
The product would get to the customer y being distributed and sold at cafes, shops supermarkets it will also be sold online through the companies website but also be distributed through other online market places where it is sold on behalf etc.
Customer Relationships:
Get: Through advertising and educating them on the impacts of disposible cups to the environment. Offer them a solution to their needs through this product. Selling in stores, offering a deal with coffee shops/roasteries, working with other brands. Working with existing brands who already make reuseable cups. Working with them instead of agains.
Keep: Making the product well. Something that they would continue to use and share through word of mouth with their friends.
Grow: Educating and helping to change behaviours. Word of mouth. Staying relevant. Working with things broader than the product itself. Environment education etc
Revenue Streams:
We make money by selling the product and making a profit. The customers are paying for the value of a prduct that could help eliminate some of the negative environmental immpacts of disposeable cups by having a reuseable one that offers even more convienience. Direct sale. *Research cost of travel mugs already in the field eg cheap, branded, designer, special edition etc. What they currently cost, payment preference.
Resources:
Capital - Money to fund prototyping and production and product - Manufacturer willing to produce and able to also. Sales people - to get it into shops and cafes etc, intellectual rights to the product, engineers/ designers to make the product. People to run buisness those roles. Way to build customer relations.
Partners:
Shops, cafes. Suppliers: Places we get material for this product. Strategic Alliance: Someone who can invest in business and has connections within coffee/cafe industry or in sales. Work with existing brands and products.
Activities:
Define that the product is viable and needed within the market. Set out exact ways it will be produced and manufactured and sold. Start to end. -idea - investment - design - production - distribution - marketing - sales - customer relations.
Engineering and designing. Product and brand. Manufacturing and distributing.
Costs:
Other Business model Canvas:
Purpose:
-Social/environmental impact - finacncial goals - other aspects of vision
To make reuseable takeaway cups more convienent for the … user. Help to reduce disposeable cup waste on environmwnt. Help to educate and ajust peoples way of thingking around throw away culture etcc. Create a profit that will have a positive effect on its users and the environment while making a sustainable profit.
Problem:
-Specific problems faced by customer
Reuseable cups last 8-12 weeks. Don’t live their full purpose. Are too bulky and annoying to carry around all the time. Longevity of existing products. People stop using them. Don’t always travel well. Existing - reusable cups. Compostable cups.
Solution:
-What solution will deliver the unique value propositions to the different customer segments
A travel mug that is reusable and collapsible can change in size.
Key Metrics:
-What numbers tell you if your venture is succeeding
Number of sales, amount of profit, positive feedback from users
Cost Structure:
-Cost to deliver solution to customers at scale?
Not sure yet.
Unique Value Proposition:
-What VP removes the problem faced by customers
Cocupsable. A travel mug that is reusable and collapsible.
Unfair Advantage:
-Why this venture will succeed?
There is a need in the user market and the existing product market. We will be using a variety of techniques to market and make sure our product is seen.
Channels:
-How will you reach your customers in a scalable way?
Not sure yet. Direct sales. Distributing to shops cafes online stores.
Customer Segments:
-Who do you need to make the business model work eg customers, users, investors, funders, volunteers, which customers will move first?
Customers, investors
Financial Sustainability:
Initial stages to get product engineered and manufactured will require funding or investments Next stage will involve customers paying for product.
Impact:
Reduction of disposable cup waste on environment.
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